How the coronavirus can change the live music industry well
Although summer and fall are often flooded with festivals like Coachella and Lollapalooza, the coronavirus pandemic has forced artists to trade off massive crowds and carefully staged works for room closeness. Their sleep and noise videos on Instagram Live.
In the midst of the crisis, the live music industry stalled indefinitely. The crowds packed in concert halls almost broke every rule of how away from society and 90% of the independent venues were expected to close in the next few months without additional aid. And it was the local artists, as well as the crew members, who suffered especially during the pandemic.
Many have turned to live streaming, which is one of the only ways fans can get any image of a “live” show. Though not perfect, the streams have helped raise the artists’ income, as they are losing profits from ticket sales and merchandise. Event company Live Nation said last quarter it had lost $ 588 million, compared with a $ 176 million profit the year before.
Some venues and artists have had success with outside events, but others have faced oppression by local authorities and fans who disobey principles of leaving society. Some companies, such as Spotify, are developing new features aimed at audiences who want to stream.
Why is there debate
People are always looking to music for entertainment and comfort, but some wonder if the industry will survive the pandemic. Nationwide establishments are struggling to keep their business going, although many do not qualify for PPP loans, as they are now completely closed and unable to hire workers. . They say that even if tours do return, it will take months to schedule and plan, and that artists who are not able to do a tour cannot last at least one coast, that means most of the United States will need to take control of the virus.
But optimists think the music industry will find a way, especially as people turn to songs to cope. That said, they also agree that change is needed to keep the industry alive. The profit structure has been reversed. Some believe that firms will be forced to consolidate further. Fans may have to pay artists more or artists will have to perform more often, they said. But indie performers can thrive in the digital age, surpassing brands for direct sale to fans. There’s also the ability to stream – allowing fans to watch from anywhere at any time – becoming even more popular, even after the pandemic.
The bipartisan $ 10 billion Save Our Stages Act will provide six months of support to sites struggling with the pandemic and currently passing Congress.
Musicians will be forced to compete with internet stars
“Our new ‘live’ era of performance demands something that is not quite like cinema, not quite like television, but like the internet. Traditional entertainers now feel in direct competition with internet stars who have extraordinary skills in conducting one-way chats in front of camera lenses, then ride the wave. Online responses rotate in unexpected directions. “- Amanda Hess, New York Times
Small, independent artists will struggle for time to rest
“If artists don’t have a small place to play, there’s an ecosystem that breaks down. You can’t go from scratch to Madison Square Garden. … And if those smaller live performance venues couldn’t exist, there would be no way for artists to build careers and thrive. “- Heather Lubov to Cheddar
Fans may not want to pay the same price for live and online shows
“My main concern for our artists is the financial issue. I’m still not sure that fans are willing to pay to see the performers online anywhere close to where they do for realistic live shows. – Seth Hubbard to Vox
Live music will take longer than other entertainment industries to come back fully
“It will take at least four months to schedule the tour and all locations have schedules, because it’s a complicated process. … Artists won’t get on the bus until there is some national consensus about when they will be able to play, because you can’t get to one state and then drive through the other six you cannot play there to reach the eighth state. ”- Audrey Edit Schaefer into several categories